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A Visit at the 17th Australian Wine Industry Technical Conference

By Dr. Helene Hopfer, Assistant Professor of Food Science, Department of Food Science

In late July of 2019, I was fortunate to be able to participate at the 17th AWITC in Adelaide, Australia. I was invited to speak about our sensory regionality study on commercial Riesling and Vidal blanc wines from Pennsylvania.

Last year, Dr. Kathy Kelley wrote about her sabbatical leave in Australia, and provided an excellent overview into Australia’s wine industry, therefore, this blog post will focus on the presentations and posters at the conference. 

TheAustralian Wine Industry Technical Conference & Exhibition (AWITC)is happening every three years, organized by The Australian Wine Research Institute (AWRI)and the Australian Society of Viticulture & Oenology (ASVO). Combining plenary sessions, workshops, poster presentations and a large trade exhibition, the AWITC attracts a large audience (over 1,200 participants this year) primarily from the Australian wine industry. Over 4 days, every aspect of grape growing and wine making, from vineyard to grape vine to enology and wine consumers is covered, providing scientific stimulation and lots of discussion for the industry. Intended to present the latest research findings while at the same time being approachable and transferrable for industry members, the AWITC hosts a wide variety of speakers (academics, industry members, governmental speakers, as well as forward-thinking leaders from other industries). Proceedings and video webcasts of all talks will be made available online on the website, where also all past proceedings are made public. Lots of participants also live-tweeted from the conference, so many impressions can also be found on the official event twitter handle @The_AWITC.

The conference started out with a traditional welcome by a local Aboriginal leader from the Adelaide Plains people. Providing a Welcome to his people’s land and an invitation to learn and work collaboratively, his inspiring speech was a great kick-off to the event, followed by the official opening by the Australian Minister for Primary Industries and Regional Development.

In the first two sessions, the supply and demand for Australian wine and its future were evaluated. Following the official outlook from Wine Australia, Warren Randall provided a thought-provoking talk on China very soon becoming the number 1 wine-consuming nation in the world. Although individual wine consumption for Chinese is estimated to reach 1.6 L per person per year (compare to US consumers averaging to 3.1 L per person per year), the sheer number of Chinese middle-class consumers leads to an estimated additional need of 850 million L within the next 5 years. This additional need equates to 1.2 m tones of grape, about 71% of Australians total annual production! The Chinese will remain to be a net importer, particularly for quality wine – the question is though whether Australia will be able to satisfy this demand, especially with the severe drought many Australian grape-growing regions face. 

The subsequent talks reiterated the importance of China as a major Australian wine importer as well as for Australian wine tourism: Brent Hill from the South Australian Tourism Commission presented compelling research showing that wine tourism improves brand recall and sales, independent of winery size. For example, international marketing campaigns in combination with direct flights to Adelaide led to tripling visits from China to wineries in South Australia. Wine tourism also aligns nicely with consumers’ demands for personalized products that align with their values. Health and Well-being are driving consumer preferences and will continue to do so, as presented by Shane Tremble from the Endeavor Drinks Group, a major alcoholic beverage retailer in Australia. 

The afternoon session was dedicated to diversity, equity, and inclusivity in the wine industry. Our own unconscious biases create barriers to enter the wine industry, especially for talents from underrepresented groups. Diversity, equity, and inclusivity is not just about social justice, but is a real business loss, especially as the wine consumer base becomes more and more diverse. How can we make sure to meet the needs of our consumers if we don’t really understand them and their needs?

A large portion of the meeting was dedicated to different aspects of climate change and how the wine industry will be able to continue doing business. A representative from a major insurance company presented on her company’s strategy to climate change, and managing risks associated with a changing climate – from special loans for businesses to lower their carbon footprint and greenhouse emissions to ways to manage physical risks such as flooding and bush fires, this presentation was eye-opening. Tools already available for growers, such as high-resolution weather data, provide action-able data for e.g., harvesting or irrigation. Clonal selection, vine training systems and better suited varieties and rootstocks are another tool in the toolbox to adapt to climate change, particularly to higher temperatures and increased incidences of drought, as demonstrated by Dr. Cornelis van Leeuwen from Bordeaux Sciences Agro.

Ending with the conference’s gala dinner, this first day proved to be full of insights and what the future may bring. 

The next day started off with the fresh science session, including research on how changing climate will also change insect and disease pressure: Using the example of sooty mold and scale insects, Dr. Paul Cooper presented data and models that show how warmer temperatures will influence occurrence of scale insects and subsequent sooty mold. Similar scenarios could become more prevalent in PA as well, as for example late harvest insect problems could appear at an earlier stage during berry ripening (see also this blog post by Jody Timmer).

On the enology-side, several presentations were given to look at smoke-taint remediation of wines, alternatives to bentonite fining with grape seed powder, and the mechanisms underlying autolytic flavors in sparkling wines. A particular interesting, but also terrifying talk was given by Caroline Bartel from the AWRI on increasing SO2tolerance of Brettanomyces bruxellensis strains: Over the past 3 years, the AWRI has seen an increased number of Brettanomyces strains that show greater tolerance to SO2, some exceeding 1 mg/L molecular SO2

Biosecurity is a big topic for Australian grape growers, as almost all vineyards are own-rooted, including some of the oldest productive vineyards in the world being over 100 years old! This history is however under threat, as phylloxera has arrived in Victoria and New South Walesa few years ago. Managing the biosecurity threats and best practices to protect vineyards from not just phylloxera but also grapevine viruses was the overarching theme of this session. Showing data from the Napa Valley, Dr. Monica Cooper from UC Extension highlighted the importance of clean plant material when it comes to managing grape vine diseases: in a newly planted vineyard, not enough certified disease-free material was available, and hastily organized vines, infected with red blotch virus, were planted alongside healthy vines. Within a few years, 100% of infected vines had to be removed to avoid spreading of the disease into other parts of the vineyard and adjacent vineyards.

The last talk in the session was given by Dr. Antonio R. Grace from the Portuguese Association for Grapevine Diversity, who argues that clonal selection of grapevines may increase efficiency but decreases resilience, complexity, and diversity.

A particular interesting session was focusing on Agricultural Technology or AgTech – robots, drones, and intelligent robot swarms! A particular impressive and eye-opening talk was given by Andrew Bate from SwarmFarm, a farmer in Queensland who now develops and sells farming robots that oppose the trend for “bigger is better”: using a swarming approach (i.e., many smaller robots that operate autonomously for maximized efficiency and adaptability), he showcased how his approach is forward-thinking and sustainable, and fueled by his own experiences as a farmer and grower. If you can check out the videos on the website!

In a similar inspiring manner, Everard Edwards from the CSIRO presented on low-cost drones and sensors and how to use them in the vineyard to support decision-making: for example, a go-pro camera mounted on a small cart, driving along rows, could be used for yield estimation. The technology is already there, but we are still lacking the data algorithm to make sense out of the data. 

The day was finished up with the flash poster research presentations of wine science students. From glycosylated flavor compounds locked up in grape skins, to vintage compression and the effect of very high temperatures (over 50°C/122°F) for a short time on grape berry development and tannin content, these talks showcased the breath of wine research in the various Australian research institutions. Following the evening’s theme, the next day’s fresh science included a talk on how to remediate reductive aromas in wines. Among the tested treatments (DAP addition post-inoculation, donor lees added after malo-lactic fermentation, copper addition, macro-oxygenation, and a combination of copper and macro-oxygenation) macro-oxygenation once a day of 1.5 L/min O2for 2 hours yielded the most promising results while copper addition increased the risk of reductive characters developing post-bottling. Similarly, how to easier measure total and free copper in wines and juice was the topic of Dr. Andrew Clark’s presentation. Working at the National Wine and Grape Industry Centerin Wagga Wagga, Dr. Clark developed an easy spectrophotometric method to accurately and precisely measure free and total copper in wines. 

Last, a genetic study on Chardonnay revealed that the same clones (clone 95) shows a different number of mutations depending on where it is from.

Besides the many fascinating talks and the impressive trade show, the meeting also offered lots of opportunities to taste Australian wines. I was lucky enough to participate in a guided tasting of a type of fortified wines unique to Australia: Presented with an impressive number of Rutherglen Muscatwines of all ages and classifications, I was able to experience this special wine style, and must admit that I brought back some bottles of these “stickies”. Made from Muscat a Petit Grains Rouge grapes (literally Muscat with little red berries), very ripe grapes, accumulating very high sugar content, are fermented and fortified with grape spirit, then aged from 3 up to 20+ years in barrels. Wines undergo a solera blending, transferring wines slowly from barrel to barrel until bottling. Flavors range from floral, honey and orange peel all the way to viscous, toasted and caramel flavors. If you ever have the opportunity to taste such wines, I would strongly encourage you to do so – even if this is not your style of liking, it is for sure a worthwhile sensory experience!

Outside of the Conference I also had the chance to visit three remarkable places: The National Wine and Grape Industry Center (NWGIC) in Wagga Wagga, University of Adelaide and the Australian Wine Research Institute (AWRI) in Adelaide, and last, but not least, Penfold’s original winery in the Adelaide Hills for a special tour and tasting of the most expensive wine in Australia, the Grange. 

Impressions from the Tasting Room at the Charles Sturt University Cellar/ The National Grape and Wine Industry Center (NGWIC) in Wagga Wagga. (top left) Modern art wine labels for their Tumbarumba Chardonnay; (top right) Big Red hoping around the vineyard outside the tasting room. (bottom) Panorama view of the Charles Sturt University Cellar Tasting Room.
Sunset in the Sydney Habor overlooking the Opera House.
Penfold’s Magill Estate Winery overlooking Adelaide, located 15 min from Adelaide downtown. (top right) Lineup of Penfold’s most known wines – St. Henri Shiraz, Bin 707 Cabernet Sauvignon, and the iconic multi-regional Grange Shiraz. (bottom left) Bottle of the first Grange made by Maz Schubert in 1951. (bottom right) Current release of Grange (vintage 2014), selling for $850/bottle. 

Winemaking in Austria: An introduction and comments from an 8th generation winemaker

By Dr. Helene Hopfer

Since starting to work at Penn State last year, I am excited about all these local wines made of Austrian varieties. As a native Austrian, Grüner Veltliner, Zeigelt, and Blaufränkisch (called Lemburger in Germany and Kékfrankos in Hungary) and in particular, the (even) lesser known Rotgipfler, Zierfandler and St. Laurent, are near and dear to my heart (and my palate).

Screenshot 2017-10-23 10.40.41

The more I learn about viticulture in Pennsylvania, the more similarities I discover: Similar to Pennsylvania, Austrian growers worry about late spring frosts, fungal pressure and fruit rot, wet summers, and damaging hail events [1]. So it is only fitting to provide some details and insight to Austrian winegrowing and winemaking through this blog post.

Located in the heart of Middle Europe, the Austrian climate is influenced by a continental Pannonian climate from the East, a moderate Atlantic climate from the West, cooler air from the north and an Illyrian Mediterranean climate from the South. Over the past decades, the number of very hot and dry summers is increasing, leading to more interest in irrigation systems, as on average the annual average temperature in Austrian wine growing areas increased between 0.3 to 1˚C since 1990 [2].


Austrian wine growers also see a move towards larger operations: Similar to other wine regions in Europe, the average vineyard area per producer is increasing, from 1.28 ha / 3.16 acres in 1987 to 3.22 ha / 7.96 acres per producer in 2015. Many very small producers who often run their operations besides full-time jobs are now selling grapes or leasing their vineyards to larger wineries. A similar trend is true for wineries [2].


Different to other countries where widely known varieties like Chardonnay or Pinot noir make up the majority of plantings, the most commonly planted grape varieties in Austria are the indigenous Grüner Veltiner (nearly 50% of all whites) and Zweigelt (42% of all reds), followed by the white Welschriesling and the red Blaufränkisch (Lemburger).  Another interesting fact is that over 80% of all planted vines are 10 years or older, with 30% of all vines being more than 30+ years old [2].

The Austrian wine market is very small on a global scale, with just over 45,000 hectares / ~ 112,000 acres of planted and producing vineyards by around 14,000 producers nation-wide [2]. Nevertheless, Austrian wine exports are steadily increasing, particularly into countries outside of the European Union, such as the USA, Canada, and Hongkong, indicating a strong interest in this small wine-producing country. Austrian wines are considered high quality, attributable to one of the strictest wine law in the world, the result of the infamous wine scandal of 1985 [3]. Today, the law regulates enological treatments (e.g., chaptalization, deacidification, and blending), levels and definitions of wine quality (e.g., the “Qualitätswein” designation requires a federal evaluation of chemical and sensory compliance), and viticultural parameters such as maximum permitted yield of 9 tons/ha or 67.5 hL/ha and permitted grape cultivars (currently 36 different varieties) [4].

Screenshot 2017-10-23 10.39.40

One of the leading figures in developing the now well-established Austrian wine law was Johann Stadlmann, then president of the Austrian Wine Growers’ Association. During his 5-year tenure starting in 1985 at the peak of the wine scandal, he made sure that the wine law could be implemented in every winery and ensured strict standards; Johann Stadlmann could be called the father of the Austrian ‘Weinwunder’ (=’wine miracle’), the conversion of Austria as a mass-producing wine country to one with an emphasis on high quality.


Weingut Stadlmann – an estate with a very long history

If you ever visit Austria, you most likely fly into Vienna, the country’s capital. Vienna is one of the few cities in the world that also has producing vineyards located within city limits. Just outside of the city limits to the South, lies another important wine region in Austria, the so-called ‘Thermenregion’, named after thermal springs in the region. The region has a long wine history, dating back to the ancient Romans, and later Burgundian monks in the Middle Ages. The region is characterized by hot summers and dry falls, with a continuous breeze that reduces fungal pressure. One of the leading producers within the region is the Weingut Stadlmann, dating back to 1778 and now run by the eighth generation, Bernhard Stadlmann. He is the latest in a line of highly skilled winemakers that combine innovation with a conservative approach. His grandfather, Johann Stadlmann (yes, the same guy of the Austrian wine law), was one of the first ones in Austria to use single vineyard designations on his wine labels. Bernhard’s father, Johann Stadlmann VII, a master in creating wines from varieties only grown in this region, and named ‘winemaker of the year’ in 1994, is known for his careful approach and is now working alongside his son, Bernhard. In 2007, Bernhard started the conversion of the family-owned vineyards to certified organic. The family cultivates some of the best vineyards in Austria, including the single vineyard designations ‘Mandel-Höh’, ‘Tagelsteiner’, ‘Igeln’, and ‘Höfen’, planted with the indigenous varieties Zierfandler and Rotgipfler only grown here in the region. Wines from these vineyards are among the very best Austria can offer!


The vineyards cultivated by the Stadlmann family also differ quite dramatically in soil composition: While the ‘Mandel-Höh’ vineyard is highly permeable to water and nutrients, with lots of ‘Muschelkalk’ (limestone soil formed of fossilized mussels shells), is the ‘Taglsteiner’ vineyard characterized by more fertile and heavier ‘Braunerde’ soil, capable of retaining more water.

Screenshot 2017-10-23 10.39.07

The long winemaking history becomes apparent once one steps into the wine cellar, full of large barrels, made of local oak: Some of these barrels have hand-carved fronts, depicting their vineyards and Johann Stadlmann senior. All of these barrels are in use, and part of the Stadlmann philosophy of combining tradition with innovation.

Screenshot 2017-10-23 10.38.32

Another increasing threat is the spotted wing Drosophila, Drosophila suzukii, damaging ripening grape berries from véraison onwards. Bernhard sees some varieties more affected by Drosophila suzukii than others. There is intensive research on pest control, including shielding nets, fly traps, and insecticide strategies, and the Stadlmanns currently run experiments within their organic program: They blow finest rock flour (Kaolin and Dolomite rock) into the leaf canopy and fruit zone to create unfavorable conditions for different insects, including Drosophila, wasps, which pierce sweet berries, earwigs and Asian lady beetle, both leafing residuals causing off-flavors in the wine once they’re crushed.  Drosophila suzukii was first discovered in Austria a few years ago and is also an issue in the US (see also Jody Timer’s blog post).

During a recent visit at the Stadlmann estate, I had the chance to chat with Bernhard about the challenges of Austrian winegrowing and winemaking. I was interested in a young winemaker’s perspective, especially as Bernhard has been trained all around the world, including Burgundy, Germany, and California. This year, spring frost in late April threatened vineyards in many winegrowing regions in Austria, requiring the use of straw bales and paraffin torches to produce protective and warming smoke. Luckily, not too much damage was done to the Stadlmann’s vineyards, however, it caused some sleepless nights for Bernhard and his family, and shows also the importance of developing effective spring frost prevention alternatives (see also Michela Centinari’s blog post).

We also talked quite a bit about wine quality: while the Austrian ‘Qualitätswein’ designation ensures basic chemical (e.g., ethanol content, titratable and volatile acidity, residual sugar, total and free SO2, malvidin-3-glucoside content (for reds), etc.) and sensory (i.e., wine defects like volatile acidity, Brettanomyces, atypical aging, mousiness and other microbial defects) quality, this only ensures a lower limit of quality. In the recent years, the Austrian governing bodies added another layer of wine quality, based on the Romanic system of regional typicity and origin: The so-called DAC (Districtus Austriae Controllatus) wines are quality wines typical for a region, made from varieties that are best suited for that region. DAC wine producers adhere to viticultural, enological, and marketing standards, with the goal to establish themselves as famous wines of origin (think Chablis, Cote de Nuits, Barolo, Rioja or Vouvray).  As this is a relatively new system for Austria, we will see how successful these DAC regions will be. Their success will also depend on the regional producers, and how stringent they set the criteria for the DAC designation, as they have to walk a fine line between establishing a recognizable regional typical wine without losing individual character that each producer brings to their wines.


Screenshot 2017-10-23 10.37.51

If you are interested in learning more about Austrian wines, and Bernhard and his family’s wines, they were recently highlighted in a couple of US wine publications, including a great podcast episode on ‘I’ll drink to that!’ and an article in the SOMM journal about Zierfandler. Zierfandler is one of Stadlmann’s signature varieties, indigenous to the region, but tricky to grow, as it requires long and dry ripening periods and has a very thin skin, prone to botrytis. However, when done well (like the Stadlmanns do), it produces extraordinary wines with fruity, floral, and sometimes nutty notes that have a long aging potential. If you are able to get your hand on these Zierfandler wines get them while you can!

Last, a big Thank You to Bernhard Stadlmann for his help with this blog post: He took time out of his super busy harvest schedule to show me around, never getting tired of answering my questions. He also graciously provided all but one of the pictures.


[1] Huber K (2017) Durchschnittliche Weinernte 2017 erwartet. LKOnline. Available at (in German):

[2] Austrian Wine Marketing Board (2017) Austrian Wine Statistics Report 2015. Available at (in German):

[3] New York Times (1985) Austria’s Wine Laws Tightened in Scandal. Available at:

[4] Austrian Wine (2017) Wine Law. Available at:

Will The Brown Marmorated Stink Bug Be A Problem In Wine And Juice?

By: Jody Timer, Research Technologist

The brown marmorated stink bug (BMSB), Halyomorpha halys (Stal) is an invasive species that has become a major pest in the eastern United States. This pest originally became a sizable problem in Mid-Atlantic vineyards, including southwestern Pennsylvania, during the 2010 growing season and continues to be a large-scale problem. The Lake Erie grape belt is the largest Concord grape growing region in the world. The recent appearance of the brown marmorated stink bug in Lake Erie vineyards has the potential to become problematic. After the mild winter of 2015-2016, the numbers of BMSB in this area began to increase rapidly. This winter, frequent complaints have been received from homeowner concerning the presence of BMSB in their houses.

BMSB have been found in both grape foliage and grape clusters; they seek the moisture, sugar, and warmth on the inside the clusters (especially overnight) and they often migrate to the cluster’s interior close to harvest. This makes the possibility of BMSB inside the cluster very likely when these grapes are mechanically harvested and transported to the processor.

Brown Marmorated Stink Bug in a Grape Cluster

All BMSB life stages (5 instars) have been observed in vineyards indicating that grapes are a suitable crop for BMSB development, and all stages have been found to cause direct damage to grapes (Bernon 2004). At the Lake Erie Grape Laboratory, we have maintained an adult BMSB colony on a diet of Concord grapes with no apparent development problems. It has also been estimated that the presence of 5 BMSB per grape cluster may lead to 37% loss in grape yield as a result of BMSB damage (Smith et al. 2014). With the yearly increase of numbers of BMSB in the Pennsylvania vineyards, the possibility of BMSB tainting the juice produced in this area is becoming a primary concern to processors, growers, marketers, and consumers.

Life stags of the Brown Marmorated Stink Bug. Photo from:

Insects produce small, volatile molecules that may be imparted to juice and wine during crush. Humans are able to detect these molecules at extremely low concentrations. For example, 2-isopropyl-3-methoxypyrazine (IPMP) from Multicolored ladybeetles (ladybug taint) is detectable at 0.30 ng/L concentrations in Concord grape juice (Pickering et al. 2008). BMSB have a distinctive odor which has been described as green, cilantro-like, which may or may not be off-putting within grape juice aroma. BMSBs produce taint associated compounds as allomones, alarm pheromones, aggregation pheromones, and kairomones. These compounds are mainly released from the dorsal abdominal glands in nymphs and paired metathoracic glands in adults (Baldwin et al. 2014). When BMSBs are crushed along with grape clusters, release of these compounds could potentially taint in the juice.

Multidimensional gas chromatography mass spectrometry (MDGC-MS) analysis of stressed BMSB, adults and nymphs, has been used to identify more than 39 compounds. The volatile compounds in the taint are tridecane, dodecane, trans-2-decenal and trans-2-undecen-1-ol. Tridecane and trans-2-decenal together constitute at least 70% of BMSB taint (Baldwin et al. 2014; Solomon 2013). Trans-2-decenal, is the major irritant and is believed to be responsible for the potent stink odor from BMSB. However, being an extremely unstable compound it can easily break down, and its degradation products lack the distinctive BMSB odor (Baldwin et al. 2014). When trans-2-decenal was added to red wine (Pinot Noir) the morning of testing, the detection threshold was in the low microgram per liter (ug/L) range (Mohekar et al 2015). However, because trans-2-decenal is unstable, this may not reflect what happens when juice is processed and stored. Joe Fiola from University of Maryland, reported that while 5-10 BMSB per 25 pound lug of white grapes imparted a perceptible taint in raw juice for up to four months in some cases, the taint was not perceptible in the wine after fermentation (Fiola 2011).  Mohekar and colleagues, from Oregon State, reported that trans-2-decenal, has a detection threshold in the ug/L range in Pinot Noir wines, and was able to be detected by tasters (Mohekar et al 2016).

Informal sensory testing with the on-site staff was performed at the Lake Erie Regional Grape Research laboratory. Small batches of grape juice were produced using a residential Kitchen Aid® juicer, and increasing numbers of BMSB were added. Batches of juice containing the equivalent of 0, 2, 10, and 25 BMSB per lug (~35 lbs. of Concord grapes) were tasted raw and after high-temperature, short-time pasteurization (HTST) by five staff members. In blinded triangle tests (2 blanks and 1 spiked sample), 5 of 5 individuals correctly identify the spiked sample of the 25 BMSB/lug juice (both raw and pasteurized); for the 10 BMSB sample, 4 of 5 correctly identified the spike in raw juice, and 5 of 5 identified the spiked sample for the pasteurized juice. The following month the pasteurized juice was re-tasted by 10 individuals and similar results were obtained.  These tests suggest 25 BMSB/lug are sufficient to induce a perceivable flavor change in Concord grape juice. Following this testing, a set of samples were processed at the Food Science laboratory of Penn State, using industrially relevant methods (equivalent to Welch’s Corporation processing techniques), to assess if the odor-causing compounds secreted by BMSB were stable enough to transfer through the juicing, processing, pasteurization, and storing of grape juice and therefore cause it to be rejected by consumers. Large scale sensory tests were then run with regular grape juice consumers to quantify rejection thresholds for BMSB-spiked, processed grape juice.

Grape clusters, with varying amounts of BMSB (0, 4, 8, 16, 24, and 32 BMSB, per 35 lbs), were crushed and destemmed; the juice was pasteurized, clarified and blended. Following storage for 8 weeks (2 months after initial processing), sensory testing was performed with grape juice consumers in the controlled sensory testing facility to determine rejection thresholds for different levels of BMSB. Sensory testing was then repeated 8 weeks later (4 months after initial processing).

Despite the use of BMSB levels that clearly caused a noticeable change in the flavor of processed juice in pilot testing, we were unable to find a level of BMSB that caused rejection in consumers following processing and storage at either time point.

As the area’s BMSB population increases, this research will be notably important for processor to determine threshold levels at harvest. This research suggest that taint from BMSB at high but realistic doses for the Lake Erie grape-growing region will not influence consumer acceptability. Conversely however, our results may not generalize to smaller producers in the area who make grape juice using exclusively from Concord grapes. Typically, this juice is sold as fresh juice with a limited shelf life. These smaller growers and producers should be aware of the possibility of taint in their juice especially with the increasing numbers of BMSB in the region. Pre-harvest scouting for BMSB should be conducted to determine if a pre-harvest BMSB insecticide spray should be applied.



Baldwin, R.L. IV, A. Zhang, S.W. Fultz, S. Abubeker, C. Harris, E.E. Connor, and D.L. Van Hekken (2014) Hot topic: Brown marmorated stink bug odor compounds do not transfer into milk by feeding bug-contaminated corn silage to lactating dairy cattle. J. Dairy Sci. 97. 1877-1884.

Bernon, G. (2004) Biology of Halyomorpha halys, the brown marmorated stink bug (BMSB) Final Report—USDA APHIS CPHST Project T3P01. USDA APHIS.

Fiola, J.A. (2011) Brown Marmorated Stink Bug (BMSB) Part 3-Fruit Damage and Juice/Wine Taint. Timely Viticulture. University of Maryland extension,

http://www.grapesand Accessed October, 2016

Mohekar. P. (2016) Brown Marmorated Stink Bug (BMSB), Halyomorpha halys Taint in Wine: Impact on Wine Sensory, Effect of Wine-processing and Management Techniques. Dissertation Oregon State University

Mohekar, P., Tomasino, E., Wiman, N.G., (2015) Defining defensive secretions of brown marmorated stink bug, Halyomorpha halys. Presented at the 2015 Annual Meeting of the Entomological Society of America, Minneapolis, MN

Pfeiffer, D. G., T. C. Leskey and H. J. Burrack, (2012) Threatening the harvest: The threat from three invasive insects in late season vineyards, pp. 449-474. In N. J. Bostanian,

Pfeiffer, D., J. Fiola, B. Lamp, K. Rane, A. Nielsen, D. Polk, B. Petty, D. Ward, M. Saunders, J. Timer, C. Hedstrom, P. Mohekar, N. Wiman, E. Tomasino and V. Walton, (2013) BMSB in Vineyards and Wines.…/Vineyards-Vaughn.pd . Accessed September 2016

Pickering, G.J., Karthik, A., Inglis, D., Sears, M. and K. Ker, (2008). Detection Thresholds for 2-Isopropyl-3-Methoxypyrazine in Concord and Niagara Grape Juice. Journal of Food Science, 73 (6): S262-S266.

Prescott, J., Hayes, J. E., & Byrnes, N. K. (2014). Sensory Science. In N. K. V. Alfen (Ed.), Encyclopedia of Agriculture and Food Systems (pp. 80-101). San Diego: Elsevier.

Smith, J.R., Hesler, S.P., and Loeb, G.M., (2014) Potential Impact of Halyomorpha halys (Hemiptera: Pentatomidae) on Grape Production in the Finger Lakes Region of New York. J. Entomol. Sci. 49, 290–303. doi:10.18474/0749-8004-49.3.290

Solomon, D., D. Dutcher, and T. Raymond, (2013) Characterization of Halyomorpha halys (brown marmorated stink bug) biogenic volatile organic compound emissions and their role in secondary organic aerosol formation. J. Air Waste Manag. Assoc. 1995 63, 1264–1269.

Welch’s Corporation, www.Welch’ Accessed August 2016.

2017 PA Research Symposium Provides Research-Based Practicality for PA Grape Growers and Winemakers

By: Denise M. Gardner

The Pennsylvania Wine Marketing and Research Board (PA WMRB) annually awards researchers and graduate students grants to explore pertinent topics to the Pennsylvania wine industry.  For the 2016 – 2017 fiscal year, four projects were awarded industry-funded grants.  Results from these four projects will be presented at the 2017 Symposium, co-hosted by the PA WMRB, Penn State Extension, and the Pennsylvania Winery Association (PWA).

Registration is being organized through the PWA, and can be found here:


This year’s Symposium, held on Wednesday, March 29th at the Nittany Lion Inn (University Park, PA) will only run in the morning and is packed with 5 sessions of information pertinent to both the enology and viticulture fields in Pennsylvania.  At the close of the Symposium a lunch will be provided for all attendees.

Guest Speaker has Enology and Tannin Focus

The WMRB Symposium key guest speaker is Dr. Catherine Peyrot des Gachons, Winemaker Consultant at Chouette Collective.  Dr. Peyrot des Gachons has assisted Pennsylvania wineries with enhancing their quality production for several years.  She will be speaking towards her tannin and wine aroma matrix research that she has been working on at the Viticulture and Enology Department through the University of Montpellier (France).

Dr. Catherine des Gachons, winemaker consultant, will be the key guest speaker at the 2017 PA Wine Marketing & Research Board Symposium.

Dr. Catherine des Gachons, winemaker consultant, will be the key guest speaker at the 2017 PA Wine Marketing & Research Board Symposium.

Tannins: Modulation of wine structure and aroma

From environmental factors on tannin biosynthesis to human interventions to modulate tannin content in wine what do we know and what can we do to modulate wine structure. Can this tannin content impact wine aroma?  The presentation will focus on few main points of interest with practical applications.


Enology-Focused Presentations

An additional enology-based presentation will feature Laurel Vernarelli, a graduate student in Dr. Ryan Elias’s lab within the Penn State Department of Food Science.  Laurel’s presentation will be an extension from Dr. Gal Kreitman’s work that was presented last year on predicting reductive off-odors in wines.  Laurel will explore the use of copper fining in wine production and the potential impact it may have on wine quality.  Given the prevalence of reductive off-odors, including hydrogen sulfide, and heavy reliance on copper fining, this topic should be of considerable interest to most wineries.

Laurel Vernarelli will give an update on treating reductive and hydrogen sulfide aromas/flavors with copper sulfate at the 2017 PA Wine Marketing & Research Board Symposium.

Laurel Vernarelli will give an update on treating reductive and hydrogen sulfide aromas/flavors with copper sulfate at the 2017 PA Wine Marketing & Research Board Symposium.

Reconsidering copper fining in wine

This presentation will include a brief overview of copper fining, along with the impact of reductive thiols and recent findings describing the effect that copper has in wine. A method for using immobilized copper materials in place of copper fining is described. Depending on the result obtained, winemakers can make informed decisions for use of alternative fining techniques when dealing with reductive issues.


Viticulture-Focused Presentations

For those with an interest in viticulture, this year’s program promises to deliver some key updates.  Bryan Hed, Research Technologist for the Department of Plant Pathology, will present his annual updates regarding disease management for Pennsylvania vineyards.  For those that are frequent blog followers, Bryan is a lead contributor to the important seasonal reviews.  These tend to be very popular posts for growers and his presentations are always informative and practical.  If you missed the 2016 seasonal reviews, you can find them here:

Bryan’s talk at this year’s Symposium is a continued study with results collected over 2 years, which helps initiate trends and suggestions useful towards growers.

Bryan Hed from Penn State University will review current disease management techniques for the vineyard at the 2017 PA Wine Marketing & Research Board Symposium.

Bryan Hed from Penn State University will review current disease management techniques for the vineyard at the 2017 PA Wine Marketing & Research Board Symposium.

Updates on Grape Disease Management Research

Fruit zone leaf removal can be a very beneficial practice in the management of harvest season bunch rot. Bryan will start his presentation by briefly reviewing the pros and cons of different timings of this practice. In addition, leaf removal by hand is very expensive and labor intensive, and with the increasing scarcity and rising cost of hand labor, mechanization is crucial to increasing cost effectiveness and adoption of this practice, no matter what the timing. Bryan will follow up with an in depth discussion of the progress made toward mechanizing an early, pre-bloom leaf removal and comparing its effectiveness over a variety of wine grape cultivars and training systems during the past two seasons.


Maria Smith, Ph.D. candidate in Dr. Michela Centinari’s lab, will discuss her research regarding early leaf removal in Gruner Veltliner vines.  Maria and Dr. Centinari have previously written a blog post pertaining to leaf removal strategies for Mid-Atlantic vineyards, which could act as an excellent primer to Maria’s presentation in March.  Her presentation will deliver two-years (2015, 2016) of data regarding the effects of early leaf removal and cluster thinning techniques on Gruner Veltliner vines.

Penn State Plant Science Ph.D. Candidate, Maria Smith, will discuss her research on early leaf removal and cluster thinning techniques for Gruner Veltliner at the 2017 PA Wine Marketing and Research Board Symposium.

Penn State Plant Science Ph.D. Candidate, Maria Smith, will discuss her research on early leaf removal and cluster thinning techniques for Gruner Veltliner at the 2017 PA Wine Marketing and Research Board Symposium.

Vine response and management costs of early leaf removal for yield regulation in V. vinifera L. Gruner Veltliner

Early leaf removal (ELR) and cluster thinning (CT) were applied and compared for yield regulation in Grüner Veltliner over the 2015 and 2016 growing seasons.  Early leaf removal was performed at two different times, trace-bloom and fruit-set. We compared the effects of ELR and CT on grape quality, vine health, and economic costs to un-thinned vines.


Finally, Dr. Michela Centinari will follow up with further results regarding sprayable products to reduce frost damage in wine grape vineyards.  Michela’s frost research has been a prominent topic at previous Symposiums, and is often featured here on the blog site.  While the updated results that will be presented at the 2017 Symposium have not yet been reported through Penn State Extension, please see some of her past blog posts pertaining to frost control and freeze damage in the vineyard:

Dr. Michela Centinari will discuss her current research findings pertaining to frost protection in the vineyard at the 2017 PA Wine Marketing & Research Board Symposium.

Dr. Michela Centinari will discuss her current research findings pertaining to frost protection in the vineyard at the 2017 PA Wine Marketing & Research Board Symposium.

Spray-on materials: can they reduce frost damage to grapevines?

Dr. Centinari will present results of studies conducted to test the efficacy of sprayable products as a low-cost frost protection strategy. Two materials Potassium-Dextrose-Lac (KDL) and a seaweed extract of Ascophyllum nodosum, were tested for their cryo-protective activity using a controlled-freezing technique on several grapevine cultivars.


We hope to see you there!

Tasting Chambourcin: Part I

By: Denise M. Gardner

Note: Sensory descriptions of wines produced by the grape variety, Chambourcin, are based on individual observations, tastings, and a collection of notes obtained through various Chambourcin tastings including many different individuals.

At the Central Pennsylvania regional winery meeting held at Brookmere Winery, attendees and I had the opportunity to taste through a series of Pennsylvania-grown and produced Chambourcin wines.  This was actually one of the first all-Chambourcin wine flights that I have been able to taste, and I was quite encouraged by what I was tasting in the glass.  Paula Vigna, writer for The Wine Classroom via Penn Live, has since written an article on the tasting titled, “Chambourcin’s ceiling: Maybe higher than originally thought.”

Chambourcin: A Description

Chambourcin is a French-American hybrid wine grape variety that was bred by crossing Seyve-Villard 12-417 (Seibel 6468 x Subéreux) with Chancellor*, commercialized in 1963 (Robinson et al. 2012).  Despite Chambourcin’s vigor and relative tolerance to disease pressure in humid climates, anecdotally the wine does often appear preferred by many Vitis vinifera winemakers.

As a wine, Chambourcin’s strength is its vibrant red color and supple, soft mouthfeel due it is relatively lack of course tannin on the palate.  These features often make it a valuable red wine blending possibility, especially considering the relative consistency of obtaining Chambourcin fruit every vintage.  However, the smoothness of the wine often is a frustration by many eastern winemakers looking for more depth and [tannin-related] mouthfeel in their red wines.  When coupled with Chambourcin’s notorious ability to retain acidity, often above 7 g/L of tartaric acid (depending on where and how it is grown), the lack of perceived tannin can make the wine taste relatively thin and acidic.

The acidity associated with the Chambourcin grape variety often appears retained when grown in cooler climates.  For example, in Pennsylvania, Chambourcin produced in North East, PA (Erie County) often has relatively higher TAs compared to Chambourcin grown in southeastern, PA (e.g., Berks County).  From a grape growing perspective, all winemakers should expect this phenomenon.  However, Chambourcin can retain a higher acidity even when grown in the warmer southern parts of Pennsylvania.  Based on observation, the variety seems to maintain its acidity when it is not thoroughly crop thinned.  As Chambourcin is an incredibly vigorous variety, and as you will see from the tasting, producers hoping to drop the acidity often crop thin grape clusters while on the vine.

When looking at the tannic composition of Chambourcin, it is likely that much of the tannin content associated with Chambourcin is lost during primary fermentation.  Dr. Gavin Sacks at Cornell University is studying this situation associated with many hybrid wine fermentations.  As Dr. Sacks discussed at the 2016 Pennsylvania Wine Marketing & Research Board (PA WMRB) Symposium in March, tannins come from 3 different components of the grape: the stems, the skin, and the grape seeds. During the fermentation process, anthocyanins (red pigments) and skin tannin is extracted quickly, usually before the product starts to ferment.  Seed tannin is extracted more slowly, typically throughout primary fermentation and extended maceration processes.  Dr. Sacks’ lab (Springer and Sacks, 2014) and previous research (Harbertson et al. 2008) have shown, grapes produced outside of the western U.S. generally have lower concentrations of tannin available in the grape.  While available tannin in the grapes does not necessarily correlate with tannin concentrations in the finished wine, many eastern U.S. winemakers will add exogenous tannin pre-fermentation, during fermentation, and/or post-fermentation to help improve mouthfeel and potentially increase substrate availability for color stability reactions.  However, even with exogenous tannin additions, Dr. Sacks has found that many of the tannins associated with hybrid fermentations end up lost during the fermentation process due to protein-tannin binding complexes that pull tannins out of the wine.  The higher protein concentration associated with the hybrid grapes has been linked to disease resistance mechanisms that the varieties were originally bred for, and is more thoroughly explained in Dr. Anna Katharine Mansfield’s recent Wines & Vines article, “A Few Truths About Phenolics.”

Additionally, Chambourcin has been noted to have a relatively neutral red wine flavor, lacking a concentrated pop of fruit and using non-descript aromatic or flavor descriptors like: red cherries, red fruit, red berries, stemmy, herbal, or even millipedes. And yes, I have heard one or two consumers actually reference a millipede aroma when tasting Chambourcin.

Tasting Chambourcin Produced in PA

Flight of Chambourcin Wines tasted at the June 2016 Central PA Regional Wine Meeting, hosted by Brookmere Winery. Photo by: Denise M. Gardner

Figure 1: Flight of Chambourcin Wines tasted at the June 2016 Central PA Regional Wine Meeting, hosted by Brookmere Winery. Photo by: Denise M. Gardner

The official flight (Figure 1) of Chambourcin wines that I had put together included:

  • Galen Glen Winery 2014 Stone Cellar Chambourcin
  • Penns Woods Winery 2014 Chambourcin Reserve
  • Vynecrest Winery 2014 Chambourcin
  • Pinnacle Ridge Winery 2013 Chambourcin Researve
  • Allegro Winery 2012 Chambourcin

Additionally, Brookmere Winery, Armstrong Valley Winery, and Caret Cellars (Virginia) added Chambourcin wines to taste.  The formal wine tasting turned out to be quite a unique experience.

I saw a few over-arching sensory themes within these wines:

  • Reduced acidity: While I did not personally measure the pH and TA for these wines, the perception of acidity was not as obvious, overly perceptible, or offensive.
  • Soft, supple mouthfeel: Even with a couple of the wines that were perceived as “more tannic,” these wines were soft and easy-drinking.
  • Use of oak barrels: Many of the producers were opting for some production in actual oak barrels as opposed to using oak alternatives. Type of oak ranged from French, American, and Hungarian.
  • Higher alcohols: Alcohol concentrations for these wines ranged from 13-14%, likely due to extended hang time in the vineyard, allowing for an increase in sugar accumulation.
  • Two emerging aromatic profiles: A couple of the wines were very fruit-forward and fruitier than what is normally expected from Chambourcin. The other wines were less fruit-forward, however, they did retain a fair amount of red fruit aromatics in addition to the complex aroma nuances: earthiness, tobacco, toasted oak, vanilla, and tobacco.  Many tasters commented on the general concentration of aromatic nuance associated with many of the wines we tasted.

In general, the relative depth, cleanness, and fruit expression of these wines was impressive.  Perhaps this tasting clearly indicated that although many winemakers struggle with finding the “right fit” or style for their Chambourcin, the level of quality associated with the wine has definitely improved within the last 5 years.  At the very least, the level of quality associated with this flight of wines was encouraging for hybrid red wine producers.

Additionally, Brookmere Winery provided a real treat from their cellar library: a 1998 Chambourcin produced by Brookmere Winery (Figure 2) when Don Chapman owned the winery.  If you appreciate older wines, then this Chambourcin would truly impress you.  Not only did it express the “old wine” honey-floral character loved by many wine enthusiasts, but the red fruit aromas and flavors were still boldly expressed in the wine.  The color was intense and dynamically red, and there was a fine perception of firm tannins on the palate.  Overall, the tasting of this wine gave me the perception that not only did this wine still have plenty of room to continue aging in the cellar, but that Chambourcin, as a wine varietal, had positive potential for aging for more than 10 years.

Figure 2: 1998 Chambourcin Produced by Brookmere Winery. Photo by: Denise M. Gardner

Figure 2: 1998 Chambourcin Produced by Brookmere Winery. Photo by: Denise M. Gardner

Given that most of this post is based on my own experiences, perceptions, and information gathered from growers and producers pertaining to Chambourcin, I would welcome any additional experiences with the variety (as a grape or as a wine) in the comments section.

While this post has documented Chambourcin as a grape variety and a small snap shot of sensory perceptions from a handful of producers in Pennsylvania, next week’s post will focus on production techniques to improve the quality Chambourcin red wines.


For more information on upcoming regional meetings and the types of tastings to be held at those FREE events, please visit:



Harbertson, J.F., R.E. Hodgins, L.N. Thurston, L.J. Schaffer, M.S. Reid, J.L. Landon, C.F. Ross, and D.O. Adams. 2008. Variability of tannin concentration in red wines. Am. J. Enol. Vitic. 59:210-214.

Mansfield, A.K. January 2015. A few truths about phenolics. Wines & Vines.

Robinson, J., J. Harding, and J. Vouillamoz. 2012. “Chambourcin.” pg. 218-219. Wine Grapes. ISBN: 978-0-06-220636-7

Springer, L.F. and G.L. Sacks. 2014. Protein-precipitable tannin in wines from Vitis vinifera and interspecific hybrid grapes (Vitis ssp.): differences in concentration, extractability, and cell wall binding. J. Agric. Food Chem. 62(30):7515-7523.


*Authors Note: Since the publication of this article, a few growers and grape breeders have alluded to the improperly reported parentage of Chambourcin. While it is generally reported and cited as such, it is understood among some wine grape experts that Chancellor is not likely a parent to Chambourcin. For more information on determining parentage of given grape cultivars, please refer to: and search the cultivar name of interest. 


Regional Winery Meetings Scheduled for Pennsylvania Wineries in Summer 2016

By: Denise M. Gardner

Each calendar year, Penn State Extension works with the state wine industry to schedule “regional” meetings with local producers.

Regional meetings are kindly and financially supported by the PA Wine Marketing and Research (WMRB) Board and Pennsylvania Winery Association (PWA), as part of the annual operating expenses that are granted to the Penn State Extension Enology position each fiscal year.  The financial support is, in part, contributed by each Pennsylvania winery in the annual assessment on the gallons of wine produced across the state, which are submitted to the PA WMRB.  It is this funding mechanism that makes these visitations possible on an annual basis, and all Pennsylvania wineries are encouraged to attend.

These regional visitations by the Extension Enologist were designed to be convenient for local industry members in terms of location.  While industry members, or perspective industry members are welcome to attend any of the meetings, the purpose of these meetings is for me to get out into various parts of the state while making traveling a bit more convenient for industry members.

Regional meetings are free for industry members or prospective members to attend.

All regional meetings are hosted at a local winery, and meeting locations are listed below and on the Penn State Extension Enology website.

Each region organizes their regional visits differently, and they are designed to be beneficial for that region of industry members.

Regional meetings all have a unique structure.  Many are only a few hours long, offer a production tour of a local winery, and many include a tasting.  In the past, regional meetings have included anything from question and answer sessions on a production tour:

Denise Gardner discusses winemaking with Sharon Klay from Christian Klay Winery.

Denise Gardner discusses winemaking with Sharon Klay from Christian Klay Winery. Photo from: Mark Chien

To tasting bench trials created by some of the local wineries:

Bench trials set up during a Central PA Regional Winery Meeting. Photo from: Denise Gardner

Bench trials set up during a Central PA Regional Winery Meeting. Photo from: Denise Gardner

Wine tasting and sensory evaluation. Photo from: Denise Gardner

Wine tasting and sensory evaluation. Photo from: Denise Gardner

To hosting benchmark tastings on specific wine varieties:

Wines from Around the World Benchmark Tasting. Photo from: Denise Gardner

Wines from Around the World Benchmark Tasting. Photo from: Denise Gardner

To holding a short educational program on a topic of specific interest to that region.

Dr. Kathy Kelley presents her research on tasting room design at a regional meeting in Erie County. Photo from: Denise Gardner

Dr. Kathy Kelley presents her research on tasting room design at a regional meeting in Erie County. Photo from: Denise Gardner

Additionally, these visitations by the Extension Enologist offer several benefits to the local industry, including:

  • meet with existing producers to discuss potential problems or challenges within the winery,
  • visit with potentially new or new producers within the wine community,
  • introduce new producers to existing operations to enhance networking and collaboration across the state,
  • answer questions pertaining to wine production and quality, and
  • review Penn State research updates pertinent to the wine community.

The tentative agendas for each regional meeting, in addition to their scheduled date, for 2016 are listed below.

The program at Brookmere will include a production tour with a question and answer period by all attendees.  Additionally, Denise will conduct an educational tasting on local Chambourcin wines produced across Pennsylvania. This was created by request from the regional producers in order to get a better idea of how Chambourcin tastes throughout the state.

This regional visit will follow the day after the “Stabilize Your Wine – Filtration, SO2, and Potassium Sorbate” workshop hosted by Cornell and Penn State Extension at the CLEREL Station in Portland, NY.  This workshop requires pre-registration (see the attached link), and anyone is welcome to attend with paid registration.

On August 3rd, Denise will visit individual wineries to discuss winery-specific problems or to keep Denise current on what is happening in the winery.  To schedule an appointment with Denise, please contact Andy Muza in the Erie County Extension Office.

The southwestern regional meeting will be held at La Casa Narcisi Winery and include a production tour.  Denise will host a small educational session on high potassium winemaking with a tasting of the high potassium wines (i.e., Merlot, Cabernet Sauvignon) that were produced by Penn State during the 2015 harvest.  Wineries are welcome to bring their own wines for feedback and welcome to stay through lunch, which can be purchased at the restaurant on site at La Casa Narcisi.

  • Northeastern PA: Date and location TBD, but please reserve August 30th or 31st on your calendars

Currently, the date and final agenda for the northeastern part of the state is being discussed.  But, please continue to check the “PSU Extension V&E News” listserv and Extension Enology website for updates.

More information, and updates, on each regional visit can be found at: Pre-registration is NOT required for anyone to attend regional meetings.

While there is not a Southeastern PA regional meeting currently scheduled, there are several events hosted in the southeastern section of PA that are conveniently located for those regional wineries.  Wine Trails in the southeastern quadrant of PA are encouraged to contact Denise for specific visitations.

The most current workshop on the calendar includes the Sensory Defects for Fermented Beverages and Distilled Spirits workshop, held on June 9th, which will be hosted in Collegeville, PA (Montgomery County).  Registration for this workshop is required, and details for the program can be found at the above link.

As is the past, the Penn State Extension Enologist acts as a resource for Pennsylvania wineries when production problems or questions arise.  You can find contact information In addition to the list of educational programming designed for the local industry, Penn State Extension is filled with:

  • Online resources via Penn State Extension’s website
  • The “Wine & Grapes U.” blog site, which includes a yearlong calendar of local/regional/national events and local sales and job opportunities.
  • Annual workshops including the Wine Quality Improvement (WQI) Short Course held every January, the upcoming Sensory Defects for Fermented Beverages and Distilled Spirits workshop, the PA Wine Marketing & Research Board Symposium, and many additional workshops that cover a multitude of topics. Previous workshop topics covered: micrbiological techniques for wine production, the use of sulfur dioxide in the winery, pre-harvest preparation, benchmark wine tastings, blending, and more!
  • Wine Made Easy Fact Sheets, which can now be found on the Extension website! These are quick print outs designed to help winemakers in the winery.  Visit the link for all of the topics currently published.
  • The weekly “Penn State Extension V&E News” listserv, distributed every Friday to keep industry members current on research, real-time issues in the vineyard and winery, and upcoming events pertinent to this industry.

Customer Survey Opportunity for Wineries

By: Kathy Kelley

My very first post for this blog focused on using surveys to learn about consumers’ tasting room experiences (  I described a few easy to use and free tools (e.g., that can be used to create a questionnaire.

I feel very strongly about gathering input from consumers about their attitudes and behaviors pertaining to winery tasting rooms in the region and how tasting rooms can encourage repeat visits.  As you know very well, there is limited data available that describes the Pennsylvania wine consumer, impressions of their tasting room visits, and wine preferences.  Collecting this data is essential, as described in an article published by Brian Fletcher on the website: “Market research…is essential to you and your brand’s long-term success…[it] will keep your brand afloat while companies who fail to make research a high priority drown” (

Hence, I have decided to “put my money where my mouth is” and I am creating a survey that tasting room owners/operators can use to collect this valuate data.  But, wait, there’s more…

What I am offering

My offer includes not only the survey questions and gathering responses via my subscription, but I will also send a monthly summary to each participating tasting room that will contain responses specific to their operation.  Because of the potential number of survey responses, I will only be able to provide summary data.  Summary data for each question will look similar to the following image (shown just for demonstration purposes).

Dec_Kathy_summary question

Who might benefit

My thought is that this offer could help a variety of tasting rooms.  For example, those:

  • without a system in place to capture consumer sentiment,
  • who are collecting data from customers but would be interested in learning responses to these additional questions,
  • interested in collecting the data digitally,
  • unable to fully administer a customer satisfaction survey for one reason or another, etc.

Sample questions and limitations

The overall goal of this survey is for owners/operators to learn from visitors what tasting room aspects they find appealing and what components of the experience may need to be reevaluated and enhanced or amended.

I will be working on a draft of questions until the survey launches in late winter 2016, but I have a core list of questions that I feel will benefit a majority of tasting rooms.  They include:

  • date and time of day (morning, afternoon, evening) of their most recent visit to your tasting room,
  • who they visited the tasting room with,
  • if they participated in a tasting, educational event/tour, festival or activity, etc. when at the tasting room,
  • if they made a purchase and what they purchased,
  • how they would rate their overall tasting experience, interaction with tasting room staff, products available for purchase, visual appeal of the tasting room, etc. using scales (e.g. 1 to 5, 1 to 7),
  • their interest in events and activities that you have an interest/ability to offer in the future,
  • if they were a first time visitor, how they learned about your tasting room and what encouraged them to visit,
  • how to encourage repeat visits to your tasting room (e.g. collaboration/cross promoting with other businesses, tasting room only offerings and events), and
  • demographic, socio-economic status of the survey respondent (e.g. age range, sex), and similar questions (e.g. distance traveled from home to visit the tasting room, other businesses that they visited in the area).

After consumers submit their survey they will be directed to your tasting room website, or other URL that you specify.

While each tasting room is unique and I’m sure that it would be preferable for each to have a customized survey, the amount of time to craft several different surveys is beyond what I have available.  But, those willing to participate can chose to remove certain questions and I will work with them to create up to two questions that are specific to their operation.

How to proceed

This first effort will be more of a pilot test to:

  • determine demand for such a tool/service,
  • work out any issues that arise,
  • get a general idea if this is a benefit for tasting rooms, and
  • gage the amount of time I would need to devote to this project each month.

Since this is a new offering, and just with introducing a new good or service in your tasting room, I would like to trial this with 20 tasting rooms.  Though preference will be given to Pennsylvania tasting rooms, if space is available I am willing to include businesses located outside the Commonwealth.

You may indicate your interest in participating by filling out a short survey/online form by Friday, January 15, which you can access by clicking on this link:

Questions ask for your contact information, URL for your tasting room website, location of your primary/main tasting room (if you have more than one), and whether you agree that:

  • you will participate in the pilot test for the entire duration (one year with an estimated start date in late winter) unless a situation occurs that causes me to end the study early,
  • you will be able to delete certain questions and add up to two questions (which I will help you create),
  • responses collected from your tasting room visitors will be kept confidential and that any reports (blog posts, presentations, and similar) developed will be the result of combining data collected from all participating tasting rooms, and
  • tasting room visitors who access the survey will first need to read a consent form and agree to participate in the study before responding to the customer satisfaction survey.

After the 20 tasting rooms have been selected and the final list of questions has been developed, each tasting room will receive a URL to their survey.  The URL can be posted on websites, distributed via email, printed on material that is distributed to tasting room visitors, and so on.

Potential benefits/opportunities that your participant will provide

If you have been reading the marketing blog posts published on this site, you know that researchers from Pennsylvania, New York, and New Jersey received funding from the USDA Federal State Marketing Improvement Program ( to survey consumers residing in the three state about their wine purchasing and consumption habits.  Though we are still conducting surveys and analyzing data, you can read some of the results by clicking on this link:  Results from this study will further benefit the industry.

I hope that some of you will find this offer interesting and chose to participate.  I think that this is a great opportunity for tasting rooms to learn from visitors and for the wine and grape group at Penn State to learn about potential areas of wine marketing research.  In addition, with the group’s goal of providing information to the industry through Extension efforts, your participation will also allow us to help educate tasting rooms in the region about tasting room visitors’ needs, wants, and interests.  Our hope is that this consumer-based survey can help us tailor ways to help you improve your tasting-room marketing initiatives and increase foot traffic and sales.

If you would like to participate, please click on the following link and complete the survey by Friday, January 15th:

Please contact me at if you have any questions.